Since its establishment in 1995, Beijing Fengsheng International Travel Agency Co., Ltd. has been deeply engaged in the tourism industry with enthusiasm and dedication. It has steadily advanced in the highly competitive tourism market and grown into a highly praised industry benchmark.
At the beginning of its establishment, the company precisely targeted the inbound tourist markets of Hong Kong, Macau, Taiwan, North America, Australia, and Southeast Asia. With high – quality services, from 1995 to 2021, it successfully received over 60,000 tourists each year, building a bridge for the world to understand China through tourism.
In terms of business scope, the company’s core businesses are multi – day tours and one – day tours in China. The multi – day tour routes are diverse. The “Ancient Rhymes and Scenic Wonders Tour” combines history, culture, and natural scenery. It leads tourists to stroll along the ancient city wall of Xi’an, experiencing the profoundness of the ancient capital for thousands of years, and then to Zhangjiajie to appreciate the uncanny workmanship of the strange peaks and rocks. There is also the “Colorful Ethnic Customs Tour” that focuses on regional characteristics, taking tourists deep into the ethnic minority settlements in Yunnan to experience unique folk customs such as the Water – Splashing Festival and the Torch Festival. The one – day tour programs are also wonderful. The “City Highlights One – Day Tour” covers iconic attractions such as the Forbidden City in Beijing, the Bund in Shanghai, and the Canton Tower in Guangzhou, allowing tourists to feel the charm of the city in a short time. In addition, the company has launched special routes for different groups. For example, the “Fun – filled Research One – Day Tour” for parent – child families incorporates parent – child interaction places such as science and technology museums and zoos. The “Health – preserving and Leisure Multi – Day Tour” customized for elderly tourists has a relaxed itinerary and emphasizes health – preserving experiences.
The company’s tour guide team is its core competitiveness. The 30 professional tour guides are all certified and proficient in both Chinese and English. They can not only explain the historical culture of scenic spots to tourists but also provide personalized services based on the tourists’ backgrounds. When facing North American tourists, they make comparative explanations using Western history and culture; when introducing to Southeast Asian tourists, they focus on the elaboration of cultural homology.
In terms of resource integration, the company closely cooperates with platforms such as Douyin, Kuaishou, Fliggy, and Qunar. Through online promotion and convenient booking, it attracts a large number of tourists. In 2022, after entering the Douyin and Kuaishou platforms, it received over 30,000 tourists; in 2023, after entering the Fliggy platform, it received over 20,000 tourists. At the same time, the company has extensive cooperation with 2 – star to 5 – star hotels, which can meet the accommodation needs of tourists with different budgets.
With high – quality services and strong resource integration capabilities, the company receives over 100,000 tourists annually, and its tourist groups are extensive. In the future, Beijing Fengsheng International Travel Agency will continue to uphold the concepts of professionalism and innovation, bringing more wonderful travel experiences to global tourists.
